Content Strategy Best Practices

What has happened to the idea of social media marketing? Is “content marketing” displacing social media marketing as the new buzz term? Why is content marketing getting heightened awareness? For many organizations, the value and ROI of social media marketing have come into question. More recently, some in the industry have even referred to social media marketing as “random acts of marketing.”

Content marketing, on the other hand, is seen as a more deliberate, intentional and strategic part of an overall marketing plan. The process of planning a content strategy has roots in the media and publishing business. The relevant concepts are not new. But the additional dimensions of content placement, engagement, measurement and enabling technologies extend publishing principles into new territory.

Content Strategy Best Practices -Getting Started was written to guide your through creating your own effective content marketing strategy.