Social Media Marketing Best Practices

22 01, 2014

Driving Purchasing Decisions with Pinterest

By |January 22nd, 2014|Social Media Marketing Best Practices|3 Comments|

One of the first things I do before making a purchase is go online or on a social media channel to look up the item/activity of interest. If there isn’t a picture on Craigslist, eBay or Amazon, I won’t buy it. The same idea applies to looking up restaurants/event locations on Yelp. I want [...]

  • Permalink Service Brands International highlights their franchise opportunities at the Products & Services 
tab and provides an introductory video to provide instant information.
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    How to Use Twitter for Brand Management and Franchise Development

20 12, 2013

How to Use Twitter for Brand Management and Franchise Development

By |December 20th, 2013|Social Media Marketing Best Practices|0 Comments|

Social media has become the most direct way to a customer’s heart, and Twitter has been called the largest and most effective real-time social media conversation tool ever created.

Originally a 140-character-text-only platform, you can now include photos, videos from YouTube and Twitter’s own Vine, and links to anything you want to share. This offers [...]

25 06, 2013

6 Tips for Managing your Digital Finger Print

By |June 25th, 2013|Social Media Marketing Best Practices|0 Comments|

1 – Set-up an editorial calendar and publishing schedule
The simplest way to start successfully managing your digital finger print and content marketing strategy is to start with planning for what and when you will publish. To build your editorial calendar, think ahead and document the following:

Start generating topics
Determine the types of media [...]

11 06, 2013

Top 10 Concepts to Build your Social Media Presence

By |June 11th, 2013|Social Media Marketing Best Practices|2 Comments|

1 – Where should you be?
Evaluate all of the social media sites available and determine which will best serve the audience you are trying to reach. Working with too many social media channels can impact your digital finger print negatively. Maintaining your company presence on each channel takes time and your goal should [...]

3 05, 2013

Increased Client Engagement through Social Media

By |May 3rd, 2013|Social Media Marketing Best Practices|0 Comments|

It’s important to companies and organizations that consumers recognize and remember their names, logos or tag lines. In order to attain strong brand awareness that reminds your target audiences of your company/service, you need to be vocally and visually present.

In regards to a vocal/social presence, there is no better place to shine, today, than [...]

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    Doing it Right! Engaging Your Audience Offline and Online Simultaneously

2 05, 2013

Doing it Right! Engaging Your Audience Offline and Online Simultaneously

By |May 2nd, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|0 Comments|

We’re always looking for fresh concepts to share about what is working in social and content marketing.  Here’s a great short story about an online music streaming service launch that is engaging people online and offline at the same time.

http://thesocialskinny.com/getting-creative-with-social-campaigns-the-story-of-mog/

10 04, 2013

Are Social Media Marketing and Content Marketing Synonymous?

By |April 10th, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|0 Comments|

The terms social media marketing and content marketing are often used interchangeably, but are they the same thing?

Tom Treanor (Right Mix Marketing) developed the analogy of a three-legged stool to help describe the concept of content marketing. First leg is content: original or curated text, pictures, videos, webinars, etc. Second leg is Search Engine [...]

1 03, 2013

The Importance of When to Post

By |March 1st, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|0 Comments|

Remember, you’re thinking like a marketer, but acting like a publisher.
Paying attention to the best time to tweet, post on Facebook or release a new blog article is just as important and the content in the post. In May of 2012 bitly released a report Time Is On Your Side, showing us the [...]

8 02, 2013

Publishing Original Content – Ask Your Existing Clients What They Want From You

By |February 8th, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|0 Comments|

The expression, “random acts of marketing,” is often associated with social media marketing, because with no planned strategy in place, the published content is unstructured, disconnected, purposeless, and ultimately not very useful.

“Planning content is about figuring out who you are talking to, and when, where and what they want to read, see and hear.” [...]

6 02, 2013

Content Marketing Success Principals

By |February 6th, 2013|Content Marketing Best Practices, Social Media Marketing Best Practices|1 Comment|

Content marketing represents the intentional effort to produce and publish relevant, informative, and timely content that serves the social stream, search interests, and needs of target audiences. Content marketing is, in fact, part social media marketing and part search engine optimization (SEO). Ultimately, there are only two options to marketing on the internet: paid [...]