Content Marketing Best Practices

17 04, 2014

Out of my Mind

By |April 17th, 2014|Content Marketing Best Practices|0 Comments|

The truth is so unkind…

29 01, 2014

Staying True to Your Franchise Brand is Smart Business

By |January 29th, 2014|Content Marketing Best Practices|0 Comments|

Part of building a new business is creating your brand image. However, with a franchise business you step into an already established brand image and reputation.

Part of your responsibility as a franchisee is to protect and promote that brand image in everything you do. Examining four different aspects of branding will demonstrate how to [...]

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    Content Marketing and Social Media: The Dynamic Duo for Franchise

24 01, 2014

Content Marketing and Social Media: The Dynamic Duo for Franchise

By |January 24th, 2014|Content Marketing Best Practices|0 Comments|

Content marketing and social media have become the dynamic duo of marketing.

According to the Content Marketing Institute and Marketing Profs’ 2014 Content Marketing Benchmarks, Budgets and Trends reports, both B2B (Business to Business) and B2C (Business to Consumer) businesses increase the use of content marketing and social media every year.

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    Defining Your Local Target Audience is Critical for Franchise Success

17 01, 2014

Defining Your Local Target Audience is Critical for Franchise Success

By |January 17th, 2014|Content Marketing Best Practices|1 Comment|

As a franchise business owner, you aligned with an existing brand, complete with targeted market and advertising platforms in place. The name recognition and confidence people already have in the brand will certainly benefit your business

However, relying only on that reputation and marketing to promote and grow your business could cost you a healthier [...]

14 01, 2014

Engage Customers – Breaking off from the 95%

By |January 14th, 2014|Content Marketing Best Practices|1 Comment|

68% of executives say their main content marketing goal is to engage customers and prospects. Yet 95% of all Facebook wall posts are not being answered by brands. This translates into brands and franchises missing out on a valuable opportunity to build relationship with current and potential customers. There are few factors that play [...]

7 01, 2014

Using SMART Goals With Your Social Media

By |January 7th, 2014|Content Marketing Best Practices|0 Comments|

Social media has so many moving parts that it is easy to allow overwhelm to set in and paralysis to take over. A great way to combat these emotions is to break down the big picture, create goals that provide focus on your daily activity and that will result in a solid endgame that [...]

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    First Steps to Implementing a Budgeted Content Marketing Strategy

20 08, 2013

First Steps to Implementing a Budgeted Content Marketing Strategy

By |August 20th, 2013|Content Marketing Best Practices|0 Comments|

Understanding that business and content strategies tie together sets the premise that content marketing is an investment and, as such, should definitely be a budgeted item.

One of the surest ways to have money for a content marketing strategy is to educate the C-suite leadership (CEO, CFO, CMO and CIO) to appreciate the value of [...]

1 08, 2013

Just Released…Content Strategy Best Practices

By |August 1st, 2013|Content Marketing Best Practices|0 Comments|

Just Released…Content Strategy Best Practices –Getting Started was written to outline the emerging best practices we are implementing with clients as they create an effective content marketing strategy. Download this complimentary report today.

We believe content marketing is getting heightened awareness because more and more businesses are figuring out their internal processes and seeing positive [...]

22 07, 2013

What is Content Marketing

By |July 22nd, 2013|Content Marketing Best Practices|0 Comments|

Martin van der Roest, the Managing Editor of the Content Marketing Examiner interviewed Jon Wuebben of Content Launch on the topic of Content Marketing. 

The term “content marketing” is relatively new to the veteran marketing world and elicits various opinions as to what fully constitutes content marketing. Jon Wuebben defines content marketing as “a strategy designed to [...]

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    Which actionable metrics should be at the core of your content marketing strategy?

9 07, 2013

Which actionable metrics should be at the core of your content marketing strategy?

By |July 9th, 2013|Content Marketing Best Practices|0 Comments|

At Cadence9, we are 100% committed to the concept that a content marketing strategy must be thoroughly planned and documented in an editorial calendar, but it must also remain flexible enough for you to change things up as needed to be responsive to your online audience.

Paying attention to the metrics around activity from current [...]